Insider's Tips and Tricks to Chiang Mai Boutique Hotels

All over Thailand’s tourist hotspots like Chiang Mai, Bangkok and Phuket, “boutique” hotels have been cropping up harder than mice on a cheese. You can hardly turn a corner without running into a bed-and-breakfast or tiny guesthouse touting themselves as boutique, charming, and most of all cheap. Strolling around town or Googling up hotels, you are bound to find one or two that are going to look astonishingly reasonably-priced and amazingly luxurious: complimentary treats and meals, opulent design, extra packages at killer bargains. It’s even situated in a fine spot in Chiang Mai. Stop a moment. Did you do some research? The small price and large comforts don’t come without a price. But what could go wrong, you ask? Plenty! If you don’t know where to begin, I offer this checklist to glance through before you make your booking.

1. How's their location? Many small hotels are owned and run by newcomers to the field, who have relatively little capital to invest. This means they will minimize cost on all fronts, including by building on cheaper land-land that is located well away from the tourist attractions and the city center. You don't want to stay at a hotel that's located in the middle of nowhere!
2. Have they been certified by the TAT (Tourism Authority of Thailand) and do they operate with a hospitality license? This doesn’t seem that important to the average traveler—the paperwork and certificates aren’t your business. It’s worth keeping in mind that legitimate, licensed hotels need to pass inspections and follow rules and regulations: safety laws being foremost. There’re officials going through their fire exits, fire extinguishers, climate control, hygiene, even staff offices. So this wonderful hotel may have a gorgeous swimming pool and they offer Thai massage for free, but did you ask if they’ve got fire exits and alarms in the right places? When you start cutting corners, it’s easy to keep going. Unscrupulous owners don’t forego official licenses without a reason. Some properties dodge these requirements by badging themselves as “serviced apartments” and, though these will adhere to safety laws more vigorously, they aren’t a hotel and if you see “four-star serviced apartment” you should know it’s not much more than optimistic—and false—advertisement. Serviced apartments don’t get to apply for stars and don’t meet qualification guidelines.
3. How many staff do you see around the premise? Small hotels cut cost in another area: salaries. Sure, you won't want people to bustle and invade your personal space, but you will want prompt service in the restaurant, the reception, and most importantly the housekeeping. Small staff rosters mean that less manpower will be dedicated to keeping the place in tip-top shape, including but not limited to plumbing, washing out the swimming pool, and more. Did you know how dirty water in pools can get? Trust me, you don't want to. With all those dead skin cells, body fluids, diseases: let's just say you don't want to look at them through a microscope. Best practice is to drain out the water every day and making sure the water going in has gone through disinfectants, but if a hotel doesn't have enough staff you can almost be certain they'll skimp on this.
4. Security. Again, this relates to the problem of limited personnel: how many do they have in their security? Do they have someone to constantly monitor their CCTVs (if there are even any, and are there enough cameras)? This is one more area for which you don't want to accept compromises.
5. How much maintenance do they perform, and how often? Fire drills? Power systems, elevators and drainage are inspected routinely by the authorities in licensed hotels. The ones operating without a license have no such motivation to keep them up to snuff.

There are plenty of trustworthy and officially licensed boutique hotels in Chiang Mai and elsewhere that fulfill all these requirements. Don't let yourself be lured into ones that don't.